Czech Brewing Industry Posted Loss of Almost CZK 4.7 Billion

[whoknows]

https://www.praguemorning.cz/czech-brewing-industry-posted-loss-of-almost-czk-4-7-billion/

 

[kao]

Unfortunately, people who write these kinds of articles, lack even the most basic knowledge of economics. "Loss of revenue" is not the same as an actual "loss" (also called "financial loss").

Suppose you're selling cars. You normally sell one car a month for 20'000EUR. A bad month (or Coronavirus) comes and you don't sell any car that month.
Did you just lose 20'000EUR? No, you didn't. Sure, you had some expenses, like salary, rent of the office, telephone - those expenses will be your actual financial loss.

But that wouldn't sound that scary, right?