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Adobe: Photoshop Pirates Aren’t Bad People Who Like to Steal Things


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This week Adobe announced a change in the way it does business, shifting away from boxed products and towards a cloud-based subscription model. The company hopes that those currently pirating its products will find the changes more affordable and find themselves encouraged to jump aboard the paid-train.

The days of obtaining new Adobe products such as Photoshop or its full Creative Suite in traditional boxes will soon be over. The company will focus on its Creative Cloud service which will require users to pay a monthly subscription.

Adobe’s products have been widely pirated over the years and already there are discussions on how the company’s new offering might be obtained for free. However, Adobe thinks that its new product will be more accessible and provide better value, leading to those currently using unauthorized copies to shift to a paid model.

“We believe in fighting piracy of software by making the right software for the right people at the right price,” said Adobe’s David Wadhwani.

“One of the things we noticed when we switched to the new model is that people who never bought software from Adobe – such as those using pirated software – now know that they can afford it.”

An analysis by CNet suggests that prices aren’t going to be dramatically different than in the past, but paying month by month might ease the burden for those who don’t have the money up front.

“I do not think people who pirate our software do it because they are bad people, or because they like to steal things,” Wadhwani said.

“I just think that they decided that they can not afford it. And now, with the switch to subscriptions and with the ability to offer software at a cheaper price, we see that the situation is beginning to change and we’re excited.”



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Teddy Rogers

More likely they want to entrench their customers in to a rolling payment cycle which helps to negate the company having to do annual releases and find features to justify next years sales. It also helps to have a steady stream of cash revenue coming in. I can forsee this becoming common business practice with a lot of software over the next decade. The fact that it may go someway to deter piracy is just a side issue, if people don't want to pay they will stick with older releases or use alternatives...



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Yes Teddy, I can't imagine a clouded version of After Effects ! imagine how much slower work will go !

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@Kura: it's not that the entire product will be in cloud:

Creative Cloud isn’t really a cloud — it’s marketing term describing something that the software companies love: subscription based software. Adobe’s applications are still installed locally and don’t run in the browser. But the service does include a few online services, including 20GB of storage. Users can run the applications offline, but you will need to go online to verify your subscription once a month (or, in the case of yearly subscribers, every 99 days). 

Source: http://www.wired.com/wiredenterprise/2013/05/adobe-creative-cloud-petition/


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  • 1 month later...

LOL, just got the news that Adobe's new Cloud system which hopefully stops piracy has been cracked just one day after it's launch.

Here you go:


It truly is a cat and mouse game between software developers and software pirates. It’s been that way for years. So when a company like Adobe decides to change up their entire business model to subscription-based to curb the piracy of their professional-grade product suite, you would expect it to take a fair amount of time before the pirates managed to find a workaround. Perhaps not the case, at least according to a torrent link uploaded today to The Pirate Bay (one of the largest torrent-tracking sites on the Internet). Just one day following the official launch of Photoshop CC, the software has apparently been cracked and available for downloading illegally.


Source: http://petapixel.com/2013/06/19/adobe-photoshop-cc-has-apparently-been-cracked-one-day-after-launch/

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Not surprising:



Users can run the applications offline, but you will need to go online to verify your subscription once a month (or, in the case of yearly subscribers, every 99 days).


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